Uproot Wines targets millennials with wordless label, social media

05/5/2014 | Napa Valley Register (Calif.)

Wine companies are experimenting with new ways to attract millennial consumers and Uproot Wines has released a new, wordless label in an attempt to attract a younger, more hip crowd. The company has paired the minimalist, flavor-palette graphic label with a social media marketing campaign to promote its Napa Valley cabernet sauvignon, sauvignon blanc, grenache and grenache blanc wines, which are priced between $34 and $78 per bottle.

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Napa Valley Register (Calif.)

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