Visual storytelling techniques can help patients understand complex info

05/5/2014 | Medical Marketing & Media

Health care providers at the Mayo Clinic and Penn State Hershey Medical Center are among those using tablet computers and storytelling techniques to help patients -- particularly older patients -- comprehend health and medical information. Studies have found millions of Americans have trouble understanding basic health information, and package inserts often run more than 2,500 words, many of which are clinical or scientific, Cadient Group President and CEO Steve Wray notes. "[P]roviders and payers are moving in the direction of combining visual storytelling with digital technology to enhance patient understanding of healthcare-related communications," he writes.

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