Every business involves some element of customer support, and the CEO should get involved, writes Girish Mathrubootham, head of Freshdesk. Doing so helps a CEO to stay in touch with customer needs and address large-scale problems that support personnel may not be able to fix. "Along the way, [customers will] open up to you about their biggest pain points and share what they’re willing to pay for," Mathrubootham writes. "This information is pure gold when you are trying to find a product-market fit."
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