World Cup a prime occasion to explore mobile strategies

05/5/2014 | MarketingProfs

The upcoming World Cup is an ideal time for marketers to explore mobile to connect with fans attuned to the global event. Shawn Aguilar, digital marketing manager of TapSense, recommends several strategies, including in-application or native ads timed ahead of the event and targeting based on match locations. "Researchers have found that sports audiences are particularly receptive to marketing," he writes.

View Full Article in:

MarketingProfs

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA