MySpace gets commercialized?

05/6/2007 | Advertising Age (tiered subscription model)

Kate James and Derrick Kosinski are pushing Zapzyt to young MySpace users between the ages of 13 and 17. So far, the teens can't get enough of the rich-media ads for the acne medication, which boast an 11% click-through rate vs. 0.7% to 1.3% for the campaign's more conventional banners.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY