The buzz on the new Haagen-Dazs campaign

05/6/2008 | Adweek

Adweek ad critic Barbara Lippert is sweet on the creative for a new, eco-friendly Haagen-Dazs campaign designed to raise awareness of Colony Collapse Disorder -- the name given to the sudden and puzzling disappearance of many bee colonies. The "Haagen-Dazs loves honey bees" campaign by Goodby, Silverstein & Partners promises that the General-Mills-owned brand will donate a portion of its sales on certain ice cream flavors to fund bee research.

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