Citigroup revives "Never Sleeps" campaign

05/6/2008 | Wall Street Journal, The

Financial services giant Citigroup is turning back the clock to 1978 to reprise an ad campaign that portrayed the company as stalwart and reliable in a time of economic uncertainty. The campaign, based around the tagline "The Citi Never Sleeps," is by Publicis USA and will appear in print, online and on TV in the U.S., Britain and elsewhere.

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