James Edmund Datri, the new president and CEO of the AAF, is looking to make the general public more aware of the nuts and bolts of how the advertising industry works. To that end, he's exploring the possibility of having the organization's National Student Advertising Competition presented as a reality TV show. On the political front, Datri is active in trying to head off possible plans to trim the deductibility of advertising as a business expense. "The argument I've been using on Capitol Hill is that if you touch advertising, you hurt everyone because advertising is the engine for everyone else to sell their products or services," Datri told Advertising Age.
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