At Southwest, no-growth strategy is a tough sell

05/6/2009 | Bloomberg

After decades of steady growth and solid job security, Southwest Airlines CEO Gary Kelly admits it is hard to convince employees that times are changing at the company. Kelly says both workers and leadership have been slow to buy the no-growth strategy, though he estimates he is now "70% along the way" in selling his plan. From pilots to ground operations, everyone is adjusting to the new realities. "I wouldn't say morale is in the toilet, but everybody's anxious to get back to a positive growth mode," says Carl Kuwitzky, president of the Southwest Airlines Pilots' Association.

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