Are celebrity endorsements bad for business?

05/6/2010 | Earth911.com

As the environmental movement takes off, celebrities are rushing to associate themselves with green products -- but it's not clear whether that's actually good for the brands in question. Celebrity endorsements don't necessarily generate sales, experts say, and, if a star is subsequently spotted acting in a less-than-green manner, the endorsement can actually tarnish a product's credibility.

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