Guy Kawasaki's tips for Twitter users

05/6/2010 | SmartBrief/SmartBlog on Social Media

To make Twitter work for your company, you need to captivate your fans with interesting content, listen to what they're saying and find ways to sell your product without spamming them, says Guy Kawasaki. Speaking at the Social Media Success Summit, Kawasaki shared his top tips for corporate Twitter users and gave plenty of real-life examples of successful campaigns.

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