What not to outsource

05/6/2010 | BNET

Outsourcing can be an effective way for small businesses to get things done that don't require day-to-day attention, such as legal work and accounting, but some projects should stay in-house, writes Steve Kickert. After unsuccessfully outsourcing marketing for his company, he warns that outsiders rarely have a stake in whether the business succeeds or fails and sometimes don't bring as much energy and creativity to the project as in-house employees.

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