Yahoo! wants users to show its home page a little love

05/6/2010 | Wall Street Journal, The

Yahoo! -- having failed to generate more usage for its home page or boost its share of search from the "It's You" campaign -- will try again, with a TV, online and outdoor effort from new agency Omnicom Group's Goodby Silverstein & Partners. The new campaign, which has a budget of $75 million to $85 million, will use the tagline "Your favorite stuff all in one place. Make Yahoo your home page."

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