Yahoo! wants users to show its home page a little love

Yahoo! -- having failed to generate more usage for its home page or boost its share of search from the "It's You" campaign -- will try again, with a TV, online and outdoor effort from new agency Omnicom Group's Goodby Silverstein & Partners. The new campaign, which has a budget of $75 million to $85 million, will use the tagline "Your favorite stuff all in one place. Make Yahoo your home page."

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY