After tasting Facebook ads, Nutella says MMM

Nutella is using an old-school marketing mix model to measure the impact of its Facebook ads. That allowed marketers to gauge the crossover effect of broadcast and digital campaigns, in an effort to illustrate that Facebook outperforms conventional TV ads when it comes to driving sales. "We demonstrated that Facebook lifts sales for [CPG brands] in bricks and mortar stores," media manager Angela Kim explains.

View Full Article in:

Nutella Says Facebook Ads Outperformed TV - ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA