David Armano: Social media is dead; long live social business

05/6/2012 | Logic+Emotion

The social media era, in which social connections have reshaped the ways we work and live, is giving way to the more sophisticated era of "social business," David Armano writes. That shift will see companies finding ways to create shared value through social connections, and strategically applying social technologies to enterprise-level challenges. "[S]ocial business takes the foundation of social media and begins to build new economic models on top of it," Armano writes.

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