Financial incentives have become key to brand growth, executives say

Growth in the hotel market has dwindled so much that brands have come to accept that they may have to supply some form of financing just to secure a deal, several brand leaders said during a conference. "What we would all characterize as strategic, part and parcel to any deal is what the brand is going to bring to the table," said Matthew Sparks, a senior vice president at Hilton Worldwide. "No luxury deal in North America is going to get done without some money from the brand. [The questions are] in what form and how much," Sparks said.

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Leaders: measured growth in brands futures -

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