Visa's Olympic campaign will be its most social ever

Visa is using its Olympic sponsorship to allow fans to deliver greetings to athletes in the most extensive use of social media in the brand's 25-year history of backing the Olympics. The effort includes commercials via TBWA\Chiat\Day featuring Morgan Freeman. "At the core of the idea is consumer participation. ... [P]eople's cheers fuel athletes' performance," said Antonio Lucio, Visa's global chief marketing, strategy and corporate development officer.

View Full Article in:

Ad Campaign From Visa Piggybacks Olympic Spirit - New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX