Visa is using its Olympic sponsorship to allow fans to deliver greetings to athletes in the most extensive use of social media in the brand's 25-year history of backing the Olympics. The effort includes commercials via TBWA\Chiat\Day featuring Morgan Freeman. "At the core of the idea is consumer participation. ... [P]eople's cheers fuel athletes' performance," said Antonio Lucio, Visa's global chief marketing, strategy and corporate development officer.
Visa's Olympic campaign will be its most social ever
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