Guidelines from IAB address need for HTML5 ad-design info

05/6/2013 | MediaPost Communications

IAB released a set of guidelines for marketers transitioning from Flash to HTML5 or otherwise interested in open-Web digital advertising. The IAB is taking comments from the public on the guidelines through June 10. "The operational costs of shifting from visual design to code-based design are magnified when publishers and ad developers lack a common framework for HTML5 ad optimization," says PointRoll's John Percival, a member of IAB’s HTML5 Working Group.

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