Water enhancer category continues to grow

05/6/2013 | BevNet.com

Water enhancers are gaining popularity, in part because they give consumers the ability to customize their drinks. Kraft's MiO was first in 2011, followed by Coca-Cola's Dasani Drops and Crystal Light Liquid, and now Kool-Aid is planning a sugar-free liquid water enhancer. "The do-it-yourself flavor is what the millennials are looking for," said Bill McKay, founder and CEO of Ecosentials, which makes Vitamin Squeeze, a concentrated powder that can be added to water.

View Full Article in:

BevNet.com

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX