American Express sees 100% programmatic as aspirational goal

American Express has sent an RFP to major advertising technology providers, seeking help for its plan "to transform [its] Display Media Channel to become 100% programmatic." American Express spent $128.5 million on digital display ads last year, according to Ad Age. "It's more of a theoretical strategic thought" -- the company is likely to never go 100% programmatic, said Jill Toscano, vice president of U.S. media.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY