Diet Coke turns off its "You're on" campaign

Diet Coke is dropping its "You're on" campaign, which has been mocked online for its perceived reference to drug use. The campaign is being replaced by a revival of the "Just for the taste of it" slogan that first introduced Diet Coke in 1983. The abrupt change doesn't signal a failed campaign, just "a different way to talk about the brand," said Coca-Cola North America's Stuart Kronauge.

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