Diet Coke turns off "You're on" ads amid online mockery

Diet Coke's "You're on" campaign generated plenty of buzz, but it wasn't the kind the iconic brand had hoped to create. Instead, bloggers and social media users parodied and poked fun at the way the ads reminded them of drug use. The classic "Just for the taste of it" slogan has been revived to replace the ill-fated campaign. Coca-Cola North America's Stuart Kronauge says the company wanted "a different way to talk about the brand."

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY