Packaging remains key to showing spirits' worth

05/6/2014 | Beverage World Publications Group

Premium and craft spirits have seen significant growth in recent years, prompting distillers to turn to high-quality and cutting-edge packaging as a way to stand out. Bottles with complex shapes, deep colors and stylistic flair can help establish that the liquor belongs on a high bar shelf. "The trick is to create a message in a bottle, [to] make people intrigued about what's inside," said Pearlfisher NY Executive Vice President Tess Wicksteed.

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Beverage World Publications Group

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