PBS tells NewFronts it's ready for sponsorships, digital ads

PBS Digital Studios has announced it's willing to sell sponsorships and other ads for its online clips and more than 30 digital video series. Advertisers will likely face stringent ad requirements plus limits to the units available on original digital content to prevent over-commercialization. "If we start to cross those lines, it begins to affect our integrity and who we are as PBS," said PBS President Paula Kerger at this year's NewFronts.

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