PBS tells NewFronts it's ready for sponsorships, digital ads

PBS Digital Studios has announced it's willing to sell sponsorships and other ads for its online clips and more than 30 digital video series. Advertisers will likely face stringent ad requirements plus limits to the units available on original digital content to prevent over-commercialization. "If we start to cross those lines, it begins to affect our integrity and who we are as PBS," said PBS President Paula Kerger at this year's NewFronts.

View Full Article in:

New York Times (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA