Tiffany pitches last-minute Mother's Day gifts on mobile

05/6/2014 | Luxury Daily

Iconic jeweler Tiffany is running banner ads aimed at Mother's Day shoppers on mobile versions of New York magazine's The Cut. Viewers who click on the ads, which feature Tiffany's signature pale blue background, are taken to the jeweler's gift guide page. The ads coincide with a Mother's Day social media campaign from Tiffany.

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