Audi ads try to reposition carmaker in luxury market

05/7/2007 | Adweek · Wall Street Journal, The

Audi pursues upscale buyers in its new ad campaign featuring 15-second spots for the TT sportster. The high-speed teasers will air during primetime shows such as "Desperate Housewives," "24" and "House" to reach "appointment watchers" using DVR technology to play ads back in slow motion.

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Adweek · Wall Street Journal, The

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