Safeway's organic line becomes big business

05/7/2007 | Chicago Tribune (tiered subscription model)

Safeway's O Organics line rang up $162 million in sales for the company last year, which was the first in which the line was available in some Safeway-owned stores such as Dominick's. The brand now offers 200 products, including salad dressings and cereal, and will soon expand to include products for infants and toddlers.

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