Sears responds to "Where Else?" with "Where it begins"

05/7/2007 | Adweek

Sears has booked WPP Group's Young & Rubicam, Chicago, to produce TV spots introducing the new tagline, including ads guaranteeing installation on certain appliances. The campaign, which has begun in time for Mother's Day, will include print, television, Internet and in-store marketing elements.

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