Dove's "Real Beauty" pics said to be less than real

05/7/2008 | Advertising Age (tiered subscription model)

Unilever brand Dove and agency Ogilvy & Mather have won kudos and advertising awards for the "Campaign for Real Beauty," which was designed to show women who are comfortable with their bodies and faces, despite not being supermodels. However, a photo retouching specialist who works with photographer Annie Leibovitz claims to have airbrushed the images used in the ad campaign. An O&M spokeswoman said she did not believe this to be true, and said, "But until I know what he actually worked on, I can't comment on it."

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