Dove's "Real Beauty" pics said to be less than real

05/7/2008 | Advertising Age (tiered subscription model)

Unilever brand Dove and agency Ogilvy & Mather have won kudos and advertising awards for the "Campaign for Real Beauty," which was designed to show women who are comfortable with their bodies and faces, despite not being supermodels. However, a photo retouching specialist who works with photographer Annie Leibovitz claims to have airbrushed the images used in the ad campaign. An O&M spokeswoman said she did not believe this to be true, and said, "But until I know what he actually worked on, I can't comment on it."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL