Poll: Adults in key demo rank TV as top medium, ad venue

05/7/2008 | Advertising Age (tiered subscription model) · RBR.com

Adults 25 to 54 spend just over half of their daily media hours watching TV, according to a survey by Nielsen Media Research for the Television Bureau of Advertising. The demographic also considers TV by far to be the most influential ad medium, at 81.4%, vs. 6.5% for the Web, 5.8% for newspapers, 3.9% for radio, and 2.3% for magazines. It's also considered to be the medium with the most persuasive advertising, with 69.9% of those polled giving TV top marks compared to 9.5% for newspapers, 7.5% for radio, 8.1% for magazines, and 5.1% for online.

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Advertising Age (tiered subscription model) · RBR.com

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