Harvey Milk High School gets push from Levi's, media partners

05/7/2009 | Advertising Age (tiered subscription model)

Levi Strauss & Co., along with digital shop Razorfish and media partners such as AOL, Hulu and MSN, is spearheading a major fundraising effort for the nonprofit Hetrick-Martin Institute and its beneficiary, New York's Harvey Milk High School, which is mainly for lesbian, gay, bisexual and transgender students. The "Give Them Hope Now" campaign is trying to raise $500,000 via banner ads, email solicitations, social media, pre-roll ads and news articles.

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