Oprah plug for freebies catches KFC unprepared

05/7/2009 | Advertising Age (tiered subscription model)

KFC reportedly was caught unprepared for the onslaught of customers trying to redeem coupons for free servings of its lower-calorie grilled chicken items after the offer got a plug from talk show host Oprah Winfrey. The Yum! Brands unit Web site couldn't handle the number of requests for coupons, and patrons were not able to redeem them at some locations, some bloggers reported.

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