Shopping center REIT uses social media to attract shoppers

05/7/2009 |

Eager to find new ways of attracting customers to its shopping centers in a time of tight marketing budgets, Inland Western Real Estate Trust is having success with some innovative approaches, including the use of social media. "Social media is becoming a lot more popular in communication with your customer base, and it's a very cost-effective way to communicate with your customers," says the REIT's vice president of marketing, Cherilyn Megill.

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