Shopping center REIT uses social media to attract shoppers

05/7/2009 | GlobeSt.com

Eager to find new ways of attracting customers to its shopping centers in a time of tight marketing budgets, Inland Western Real Estate Trust is having success with some innovative approaches, including the use of social media. "Social media is becoming a lot more popular in communication with your customer base, and it's a very cost-effective way to communicate with your customers," says the REIT's vice president of marketing, Cherilyn Megill.

View Full Article in:

GlobeSt.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY