Web series to be cast via reality show

05/7/2009 | NYTimes.com

Alloy Media and Marketing, known for transforming its books for young readers into movies and TV shows, is set to launch a new online video series based around its "Private" novels, which follow the adventures of a girl detective at an elite New England boarding school. Alloy has created a participatory online reality show that will serve as an audition for the scripted "Private" series. Four Johnson & Johnson brands will have a part in both shows, via brand integrations.

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