Dockers consolidates digital buying with OMD

05/7/2010 | Advertising Age (tiered subscription model) · Adweek

Dockers, a unit of Levi Strauss & Co., held a review for its digital business, but surprised participants by opting to handle creative in-house and to assign buying to an agency that didn't participate. Omnicom Group's OMD, which already handles its traditional media account, will handle digital buying. The incumbent, Publicis Groupe's Razorfish, did not take part in the review.

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Advertising Age (tiered subscription model) · Adweek

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