BMA Kansas City -- Event -- Creating a Customer-Centric Marketing Approach

05/7/2012

This event will be held Thurs., May 10, from 11:30 a.m. to 1:00 p.m., at the Plaza Marriott, when the Kansas City BMA chapter welcomes Incoming BMA Int'l. Board of Directors Chairman, Eduardo Conrado, SVP and CMO of Motorola Solutions. The traditional B-to-B marketing model that was created in the 1960s mainly by consumer packaged goods marketers is overly simplistic, given rapidly emerging changes in the business landscape, according to Conrado. Now marketers must move beyond the traditional "four Ps" (product, price, place and promotion) to a higher goal of purpose, he contends. As Motorola split into two firms earlier this year, Motorola Solutions rebranded internally and externally on the following core purpose -- to "help people be their best in the moments that matter." This rallying cry for employees helped to focus the company on service to government and enterprise customers. Motorola Solutions is now focusing beyond the four Ps by emphasizing solutions, education, value and access. Read more.

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