Broadcasters fear "Hunger Games" could trigger TV-ad famine

Lionsgate's hit movie "The Hunger Games" was marketed using a cost-effective social media campaign rather than the expensive broadcast campaigns used by most studios. The blockbuster's box-office success means the strategy is likely to be replicated by other studios, potentially taking a bite out of TV companies' ad revenues. "The paradigm is changing even faster than we thought," Lionsgate CEO Jon Feltheimer says.

View Full Article in:

"Hunger Games" success spells trouble for TV ads - Reuters

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY