Facebook makes local-business coupon deals easy

Marketers should take advantage of Facebook's new "Offers" units to expand their coupon programs and give customers what they want, writes Pamela Vaughan. If your company can credibly qualify as a small business, certain exclusive features facilitate coupon giveaways with simple drop-down menu selections. Remember to make your coupon's headline the call-to-action, using limited space to the greatest advantage.

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New Facebook Coupon Feature Helps Local Businesses Determine Social ROI - HubSpot.com

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