Green companies have nothing to hide

05/7/2012 | CSRwire Talkback blog

Truly sustainable companies have no reason to obfuscate or overstate their environmental achievements, writes Sarah Coles. That's because their CSR achievements aren't a veneer painted over a company's real goals but a manifestation of those priorities. "As CSR professionals, this is going to be one of our bigger challenges: To think about CSR not just as meeting a list of external benchmarks, but also as meeting our own internal goals," Coles explains.

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