Media Matters/Video Without Borders: Fluidity = Equality?

05/7/2012

While the idea of video consumption across screens is certainly not new, this year there seems to be a palpable difference in the emphasis being placed on fluidity of dollars across video outlets. Is a video impression online equal to a video impression on television? Should agencies and marketers embrace video fluidity or take a wait- and-see approach? The 4A's member bulletin "Media Matters: Video Without Borders -- Fluidity=Equality?" highlights a number of industry developments that should be considered when thinking about a world of video across screens. There could be no better time for exploration and experimentation. 4A's members can log in and read this bulletin on our Web site.

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