MMA sees mobile as set for quick growth in Asia-Pacific

The move to multiplatform, integrated ad campaigns in the Asia-Pacific region will help mobile take off as a platform, says Rohit Dadwal, managing director at Mobile Marketing Association Asia Pacific. Toward that end, the MMA is pushing for the adoption of common standards, Dadwal noted, and it is projecting that the region will account for as much as $10 billion of an expected $15 billion global market in three to four years.

View Full Article in:

Integration, standardization to boost mobile ads uptake - ZDNet (Asia)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO