Twitter gives rise to the instant political campaign

05/7/2012 | The 140-Character or Less Campaign - Adweek

Twitter's 140-character length and potential for waging instantaneous battle have become metrics for political-campaign efficiency. The 2012 election may turn into the first outcome truly shaped by digital communications. "Twitter is not only driving the conversation, it is transforming the design of the modern newsroom," says BuzzFeed's editor in chief, Ben Smith.

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The 140-Character or Less Campaign - Adweek

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