Analyst: Emerging snack markets are complicated

05/7/2013 | (France)

Food-makers seeking growth in the BRIC countries of Brazil, Russia, India and China must put aside their assumptions, said Ronan Stafford, an analyst with Canadean. "You can't assume that the character traits of your established consumer will match up to BRIC consumers," he said. "Character traits and purchase motivations are different, as well as age and gender trends."

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