Using social networks to spread the word about an application yields better results than paid marketing, according to a study by AppsFlyer that compared incentivized traffic, ad networks and application discovery platforms, among other things. The company predicts that the cost of marketing an application will rise as developers discover the greater value of social nets for discovery. In contrast, "search delivered the highest quality of users for mobile apps, but it fails in delivering quantity or high conversion rates," Drew Takahashi writes.
AppsFlyer: Social sharing beats paid search for marketing apps
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