Candy Crush Saga forgoes co-marketing deal for its TV push

05/7/2013 | Advertising Age (tiered subscription model)

King, which makes the popular mobile game Candy Crush Saga, didn't choose to forge a co-marketing agreement with a tech company for its TV campaign, a first for a U.S mobile game. "[S]uch deals tend to be time-consuming and labor-intensive for lesser known apps," writes John McDermott.

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