Social media is a "superhighway" that can drive sales in a big way, and like any roadway, it requires maintenance and infrastructural investments, Michael Lieberman writes. Successful inbound-marketing efforts require well-cultivated social networks to leverage content into actionable leads. "Start building the roads, bridges and tunnels today so you can take advantage of them tomorrow," Lieberman writes.
Even the social media superhighway needs maintenance
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Pandora Media, Inc.
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American City Business Journals/The Business Journals