True Value TV campaign focuses on DIY satisfaction

05/7/2013 | MediaPost Communications

True Value is focusing on the satisfaction of completing do-it-yourself projects in a campaign themed "Behind Every Project Is A True Value." Spots feature a man drawing guests from his own party into a bathroom he's remodeled himself, for example. "We really wanted ads that would resonate with people who do their own projects, and the category is fraught with spots that are shot in the retail environment, full of smiling happy people wearing aprons," says John Colasanti, CEO of Solve, the agency behind the campaign.

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