Unilever engages mobile users with in-store displays

05/7/2013 | Mobile Marketer

Unilever is using a QR code and a texting option to engage mobile users with in-store promotions. The displays, appearing at three dozen Northgate Gonzalez Markets in Southern California, invite users to try certain Unilever products, with $50 worth of purchases earning tickets to a Reyli concert.

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