Young & Rubicam has appointed Jon Bird to the new position of global managing director of Labstore, Y&R's retail marketing unit. Bird previously ran IdeaWorks, an Australian retail specialist, but he'll now work out of New York. His initial goal will be creating a unified retail marketing group that shares knowledge and common values. "We've got different people who've run very good individual offices but [have] not really come together as a global force. And we think there's real power in doing that," said Bird.